Media Moves

B&C examines the new CNBC site

December 2, 2006

Broadcasting and Cable takes a look at the new CNBC web site scheduled to be unveiled on Monday.

CNBC.comAnne Becker wrote, “The unit will funnel at least 75 new video clips a day to the free, ad-supported CNBC site, as well as three to eight hours daily of uncut live footage of business events, such as an unedited speech by Federal Reserve Chairman Ben Bernanke.

“CNBC talent will host twice-hourly Market in a Minute Webcasts and conduct Web-only interviews with its TV guests. Correspondents and hosts will blog about the goings-on of the network.

“The site’s search function enables users to troll simultaneously for articles, charts and contextual video on a company or a person. And they can customize a scrolling ticker to receive alerts about when particular companies or executives will be featured on the network.

“CNBC is betting such features, along with the network’s strong brand, will draw current viewers and others to the Web, although one possible downside is that the content will no longer get traffic from MSN.

“In addition to the free site—which counts Ameritrade, E-trade and Fidelity Investments among its charter sponsors—CNBC also hopes to entice users to CNBC Plus, a subscription service. For $9.95 a month, users can stream live feeds of the channel in the U.S., Europe and Asia and access CNBC’s archive of more than 15,000 clips.”

Read more here.

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