OLD Media Moves

Swisher on the importance of covering tech’s impact

Kali Hays of Women’s Wear Daily interviewed longtime technology journalist Kara Swisher about her work and her new podcast at The New York Times.

Here is an excerpt:

WWDWith this newest podcast, you’re talking some broader issues now, it’s not tech focused at all. Is that something you’ve been wanting to do, move away from tech?

K.S.: Yeah. I’ve been moving out of tech for a while. In “Recode Decode” I interviewed all kinds of people. And I always feel like technology impacts everything. It’s sort of like, what did trains have to do with back in the day? Everything.

[Walter] Mossberg and I, we always understood the reasons we were successful is it wasn’t about the tech, it was about the impact of the tech. I remember him telling me when I started, (he’s the one that got me to The Wall Street Journal), he said, “Parachute in with cleats on when you do your journalism, that’s what you have to do to get noticed.” The more I thought about it…I remember thinking two things. One was, I’m not going to tell you how the watch works. I have to know how the watch works, but I’m just going to tell you what time it is — that’s the critical element of a watch, right? But people tend to tell you how the watch works when people just want to know what time it is.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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