Categories: OLD Media Moves

Susie Gharib asks tough questions, avoids social media

Marketwatch.com media columnist Jon Friedman profiles “Nightly Business Report” co-anchor Susie Gharib, whom he discovered doesn’t use Facebook or Twitter and has been lauded by presidents for her line of questioning.

Friedman writes, “Yes, you could characterize Gharib, one of the best and most popular business-television journalists on the scene, as blissfully ignorant of social media.

“‘I don’t know what all this tweeting is about,’ Gharib told me rather sheepishly. But when I suggested to her that she could increase her exposure — and, quite possibly, the size of her TV audience — by using popular social-media tools like Twitter and Facebook, she perked up.

“‘Will people be interested?’ she asked.

“Gharib, of course, is being modest.

“This is a broadcaster who has ample (Wall) Street cred. Gharib has reported on every big business story in recent times. Her show draws a nightly audience of some 500,000 viewers. Plus, she can boast the distinction of having interviewed Presidents Bill Clinton and George W. Bush in the White House.”