A Texas-based company says it has bought the name and title for Success magazine, which was aimed at small business owners, and will relaunch the magazine in 2008.
Kira Bindrim of Crain’s New York Business wrote, “Dallas, Texas-based VideoPlus acquired rights to the title in a deal finalized last month, and plans to release the first issue of a bi-monthly version of business lifestyle title in the first quarter of next year. VideoPlus owns the logo and Web site domains of the Manhattan-based magazine, including successmagazine.com.
“Since its 1891 launch as a personal development magazine, Success has struggled to live up to its namesake. The magazine changed hands various times in the last decade and in 1999, parent company Success Multimedia Enterprises sold off its assets to different investors.
“In May 2006, after a five-year hiatus, a group of private investors re-launched the title, including features like ‘Success Stories,’ which documented average individuals’ ascent on the corporate ladder. The magazine published five issues prior to the VideoPlus buyout.”
Read more here. The publication will honor paid subscriptions and continue publishing under its existing title, Success magazine.Â
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