Andrew Adam Newman of The New York Times writes about how small business magazine Success is trying to make a go of it once again with a new owner.
“Success will be published bimonthly and the company will fulfill the 15,000 subscriptions from its previous incarnation, projecting 100,000 subscribers when it hits newsstands in March. It will be marketed to readers ages 30 to 55 who earn $75,000 to $100,000 a year, and will seek advertisers that cater to small business, like FedEx and Dell Computer.
“About the prospect of Success’s latest owners faring better than others, Samir Husni, the head of the University of Mississippi’s journalism department, said, ‘The Chinese have a saying that doing the same thing over and over again and expecting a different result every time is the definition of insanity.'”
Read more here.
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I have always LOVED that magazine! Thrilled it is coming back.