Subscriptions up for WSJ Asia

Circulation of the Wall Street Journal Asia daily jumped 6.3 percent in the first half of the year compared to the same period in 2008, according to an Editor & Publisher story.

The story states, “The circulation gain was fueled mainly by what Dow Jones called a ‘substantial increase in subscriptions, with particularly significant growth in Hong Kong, India, Malaysia and Taiwan.’

“Average daily circulation rose to 85,822 in the period between January to June 2009 from 80,706 copies in the first half of 2008.

“Christine Brendle, publisher of The Wall Street Journal Asia and managing director/Asia of Dow Jones Consumer Media Group, said the circulation gain ‘is an early return on a series of investments in content and distribution that directly benefit our subscribers, and of innovative marketing programs to achieve higher-quality circulation in key markets.'”

Read more here.