OLD Media Moves

Strong newsstand growth for Inc. and Fast Company

August 13, 2007

Posted by Chris Roush

The parent company of business magazines Inc. and Fast Company said Monday that its publications continue to show strong gains in newsstand sales during the first six months of the year.

Among the more than 260 U.S. consumer magazines that claimed rate base for 2007, Fast Company ranks sixth in growth of single copy newsstand sales and Inc. Inc. magazineranks seventh, according to the just-released FAS-FAX report.

Among the 700-plus total U.S. ABC-audited titles, Fast Company and Inc. saw continued momentum in their rate of growth of single copy newsstand sales.

For the six months ended June 30, Inc. ranks 13th, compared to fifth in the second half of 2006 FAS-FAX report, and Fast Company ranks 12th again compared to the same prior period.

For the six-months ended June 30, Fast Company had a total paid circulation base of 746,161 and saw its newsstand sales increase 35 percent from the same period in 2006, to an average of 24,332.

During the same period reported by ABC, Inc. had a total paid circulation base of 681,421 and saw its total newsstand copies increase 34 percent percent to an average of 17,463 from the same period in 2006.

“The FAS-FAX data reflects the tremendous vitality of Fast Company magazine and Inc. magazine in an environment that has been challenging to the publishing sector,” said Mansueto Ventures CEO John Koten.  “Investments made in our media brands under Mansueto’s ownership have made us smarter in how we have applied promotional spending and how we position our titles to be certain that they reach and engage business readers. Clearly, our efforts are paying off.”

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