Categories: OLD Media Moves

Stop using "Big Three" to refer to the automakers

TheStreet.com media critic Marek Fuchs writes that the business media needs to stop using the “Big Three” moniker to refer to Chrysler, Ford and General Motors.

Ford, he notes, is not in as bad shape as the other two.

Fuchs writes, “The Business Press Maven has tried to separate out Ford in the recent past, to note that whatever its fate (and it is still undetermined), it must be seen in a more promising and favorable light than GM and Chrysler. Its management is better. Its cars are better. It did not take the government’s money, so it will not have to deal with the government’s cumbersome interference.

“Yet we see the same reference to the Big Three we have seen since before Sputnik. As if they were a collective. Let it never be said that the business media does not fall in love with a phrase, beyond all reason and reality. Problem is, phraseology has subliminal effects on the thinking of savvy investors. If everywhere you look you read ‘Big Three,’ you inevitably think of these three auto companies as inexorably tied to each other, their fates all tilting in the same direction.”

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  • Your statements are accuate. Ford has always been a breed apart. G.M. continued to ride a monster on a downward spiral for the last few years. Now that it came out of hibernation it is, without malace pulling Ford down with it. Even with Ford creating new designs and inovating products it's association with G.M. and
    Chrysler hurts it's product confidence and stocks. I hope the media makes it known about Ford's markets share increase, product quality standards increase to equal or pass Toyota and Honda. While still charging less. People need to know how important it is to purchase made in the U.S.A. with everthing. And the more the product cost, the better it is for our country and work force. Lets stand behind the company who has a vision and a plan to, not only survive, but to dominate the world wide automobile market. Ford needs to be recongized for not needing a loan to stay solvent. Ford Motor Credit supports Ford Motor Company which is helping Fords big picture. All though I wish no harm to G.M or Chrysler, let us support Ford who planned for the market trends.

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