Categories: OLD Media Moves

StockTwits co-founder: CNBC’s Hoffman should be fired

Hoard Lindzon, the co-founder of StockTwits, writes Tuesday that the president of CNBC, Mark Hoffman, should be fired for a lack of vision.

Lindzon writes, “I can’t find a vision statement.

“I can’t find any of their digital ticker pages and stories in a standard google search ‘ticker or ‘news’ lookup.

“If it was not for Twitter, which they seem to spend a lot of time discussing, they would not be relevant at all. ESPN has done a fantastic job weaving in Twitter to grow their brands and audience. CNBC cheapens twitter with their ‘TWICKER’ (Twitter Ticker) and their inability to grow digital or mobile in the digital and mobile era. Hoffman should shoulder this blame.

“These problems all start at the top with Hoffman, so while we have calls for Twitter’s head at the $24 billion company, it might just be time to look at the head of CNBC who is lucky to be hiding out inside the Comcast empire.

“I say Mark is on borrowed time and needs to be removed for CNBC quickly or Bloomberg and the web will crush the network at an accelerating pace.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.