OLD Media Moves

Staying in constant contact with the CNBC viewer

July 14, 2014

Posted by Chris Roush

Joe Pompeo of Capital New York interviewed Kevin Krim, vice president and general manager of CNBC Digital, about its revamped mobile product.

Here is an excerpt:

CAPITAL: Can you explain a little about that shift? Have you seen data that suggests that people who maybe were once getting their business news on the web are now getting it through mobile devices?

KRIM: Think about the user profile of a CNBC audience member. We have got people who are pretty loyal to our brand across screens, so we like to think about them throughout their day. As users start their day, they are often watching TV at home, before they leave for work. Then, from the moment they leave home, every moment through the day is a switching of screens to screens to screens, and the most convenient, most effective screen in every instance wins.

What they are trying do, the user, is to stay in constant contact with the information that is affecting their businesses, their investments, essentially affecting their money, and they want to make better decisions.

We think on the go and at home, people are preferring these highly connected and highly enabled devices to be their primary information sources.

Read more here.

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