Sports biz reporter Rovell says goodbye to CNBC

Darren Rovell, who has covered sports business for CNBC for the past six years, said goodbye to his viewers because he is going to ESPN.

Rovell writes, “My favorite story? A-Rod endorsing a coconut water brand even though he had an ownership share of its competitor.

“When I run into viewers they often do more than say hello or shake my hand. I’ve gotten more than my fair share of hugs. It’s because people don’t watch CNBC for an hour or two. They watch all day and that means those of us who are on air are part of their family.

“That ‘family time’ got extended even more with the advent of Twitter. Watching games and tweeting sports biz (my handle is @darrenrovell) was another way to get the journalist’s adrenaline fix in ‘after hours.’

“So thank you, viewers, readers and followers, for allowing me to come into your homes and share my stories and tidbits with you.”

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