Speculation about Apple products

TheStreet.com media critic Marek Fuchs wonders why the business media indulges in speculation about new Apple products in advance of the MacWorld Expo.

Fuchs writes, “In all seriousness, few events outside of mergers and acquisitions provoke such rank speculation from the business media as the Macworld conference, the staging ground of many Apple product introductions in the past.

“Apple plays product introductions as close to the vest as any public company. And yet — well, there the business media go again, predicting what’s under the cloak.

“It’s tempting. It’s notoriously hard to find good sources at Apple willing to discuss new products, but journalists can ask analysts what they hear is coming and, uh, analysts can ask journalists, and … Like I said: It’s tempting to run with a prediction or two, however removed the sourcing.”

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