OLD Media Moves

South Florida biz magazines struggle

March 21, 2008

Doreen Hemlock of the South Florida Sun-Sentinel writes Friday about how some business magazines in the area are struggling.

South Florida CEOHemlock wrote, “South Florida CEO, a monthly focused on business news from Miami-Dade to Palm Beach counties, illustrates the challenges.

“New owners, with little experience in magazines, reacted slowly as real estate and banking ads dried up last year, media specialists said.

“‘They weren’t doing as intensive a marketing job as they might have,’ said Aida Levitan, of Miami’s Levitan & Palencia.

“The magazine ran short on cash, stopped printing in February and closed its Miami office. Chief Executive Salomon Kassin said Thursday he has agreed in principle to sell CEO Publishing Group to a North Carolina group, Business Leader Media, which will change the format.

Coral Gables-based Latin Trade, meanwhile, switched to freelancers to trim costs — a move common nationwide. The publication circulates about 87,000 copies a month, said Publisher Mike Zellner.”

Read more here.

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