OLD Media Moves

South Florida Biz Journal launching redesign later this week

March 26, 2007

Posted by Chris Roush

The South Florida Business Journal, the weekly business newspaper in the area owned by American City Business Journals, is launching a new look on March 30, according to a release issued Monday.

Not the new logo“For more than a quarter of a century, we’ve covered South Florida’s business community. We’ve chronicled its growth and reported on the arduous times, as well. Today, we give our readers a new, bold look – one that illustrates South Florida’s changing and sophisticated marketplace,â€? Business Journal publisher Gary Press said in the release.

The Business Journal is adding several new items to make the weekly newspaper. The front page will feature a new logo and a guide to the week’s top stories.

Page 2 will include “Inside the SFBJ,â€? a concise, three-minute summary of the top business news in South Florida, plus an index of the features and articles in the newspaper. This will allow readers to find stories of interest.

The Business Journal is adding features to keep readers updated on work-related events and occurrences, including after-hour industry, chamber and charity events. A page will be devoted each week to photographically chronicle these events.

Anchored just inside the back cover, the Reader Guide will provide information on all of the events and services associated with the Business Journal, contact information for SFBJ staffers and information about how to nominate a person or business for one of the newspaper’s numerous awards programs.

An index inside the back cover will list all the people and businesses appearing in articles that week. The newspaper is boosting the number of color pages by 30 percent, driven by increased use of color pages by news, photos and graphics, plus heavy usage by advertisers.

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