Former Landmark Communications executive Kenneth Baldwin gave a $500,000 gift to the University of South Carolina’s School of Journalism and Mass Communications to establish an endowment to teach business and financial journalism, the school announced Monday.
A story on the Columbia State newspaper Web site states, “The Baldwin Business and Financial Journalism Endowment Fund is the school’s largest gift to date that is aimed at teaching and learning. Income 
generated from the endowment will provide research, lecturers and internships for students.
“‘We could not have realized at the time how truly timely its purpose would be given the current economic climate,’ Carol Pardun, director of the School of Journalism and Mass Communications, said in a statement. ‘Financial literacy is integral to an informed citizenry, especially in today’s uncertain times.’
“Baldwin, a Columbia native and 1949 USC alum, is a former business editor and executive at the Norfolk, Va.-based Landmark.
“‘Journalists today need business savvy and must have the tenacity to ask the right questions and dig deeper in filling their watchdog role,’ Baldwin, who retired in 1986 from Landmark and lives in Blythewood, said in statement.”
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