Categories: OLD Media Moves

Social media is part of this real estate reporter’s routine

Regan Pecjak and Paola Soto of U-T San Diego write about how the paper’s real estate reporter, Lily Leung, uses social media to cover her beat.

Pecjak and Soto write, “Leung blogs, tweets and uses storify, a web application that allows for the creation of stories from social media resources, just to name a few. She is constantly active on social media, including on Twitter where she has more than 10,000 tweets and 4,000 followers.

“Leung uses social media for more than just work. She said it is important to combine tweets for work with tweets about her life, for example. Leung said it shows the reporter is a real person rather than just a story producing robot.

“She added that people often reach out to her through social media with tips for stories.

“‘My daily routine involves blogging,’ Leung said.

“She tries to post every day and sometimes even more frequently.

“Leung admitted to not always having ideas for her blog posts, but said in these situations she oftentimes posts questions for readers to answer.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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