OLD Media Moves

Social media and the Financial Times

October 29, 2013

Posted by Chris Roush

Timothy Gibbon of SMP.com interviewed FT.com’s social media manager Rebecca Heptinstall, who shares tips on social publishing and brand reputation.

Here is an excerpt:

SMP: How many are in the social media team at the FT?

RH: We have three staff dedicated full-time to social media including two in editorial: our communities editor Sarah Laitner and social media journalist Maija Palmer. We also have a social media strategy team comprised of around eight managers from different parts of the business. We get together regularly to discuss new projects and technology.

SMP: How does the FT manage social media after hours and over the weekend?

RH: The global communications team operates on a rota basis at weekends, so we’re always keeping an eye on what’s happening 24/7. We also have a weekend editor who selects content for our social networks on Saturdays and Sundays.  However, working in social media and having a smartphone or tablet, means you never really switch off.  It’s just not a 9am-5pm job.

SMP: What are the low moments of what you have been doing so far?

RH: There aren’t many. We’re so guided by the news agenda, it means that no day is ever the same, which can be challenging, but exciting.

Read more here.

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