Sloan is "print journalist of the year"

Marketwatch media columnist Jon Friedman writes Friday that Fortune columnist Allan Sloan is his print journalist of the year.

Friedman writes, “One of Sloan’s best pieces was published back in March and entitled ‘Don’t expect another bull market.’

“Journalists everywhere should note that Sloan doesn’t get his points across with fancy writing. If anything, he reflects Main Street more than Wall Street in his simple, straight-forward imagery:

“‘Hello? Eight years of dead money in the broad stock market? How can that be, given that Ibbotson Associates says the S&P has returned an average of 10.3% a year, compounded, since 1926? Think of it as a six-foot man drowning in a pond with an average water level of six inches — if you step in at the wrong place, the water can be eight feet deep.’

“Sloan reminds me of a veteran baseball pitcher who gets the batters out by drawing on his ample knowledge and experience, not because he has the best fastball in the league.”

Read more here.