The San Francisco Chronicle will launch a new business column called “The Bottom Line” next week that will run Monday through Friday.
“Our goal is to make The Bottom Line must-reading for anyone doing business in the Bay Area,” said business editor Alan Saracevic in an e-mail. “It will be an items column, driven by news featuring people and companies in the Bay Area’s wildly diverse business community.”
Ross has also been the Chronicle’s executive foreign & national editor since 2001. Prior to joining the Chronicle, Ross was a co-founder of the award-winning web site Salon.com, held a variety of editorial positions at the Hearst-owned San Francisco Examiner and at public and commercial radio and television stations; and has reported from, among other places, the Middle East, Mexico and Central America, Eastern Europe and Northern Ireland.
In addition to writing and reporting on economic-related issues, his own business experience includes serving as executive vice president for business development at Salon, and heading his own advertising and public relations agency.
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