Serwer to become editor of Yahoo Finance

Andy Serwer, who had been editor of Fortune magazine until last summer, has been named editor in chief of Yahoo Finance.

Yahoo head of media Kathy Savitt writes, “In March we will celebrate 15 years since the start of Yahoo Finance, and as we look to the future, we’re excited to welcome Andy Serwer, the new editor-in-chief of Yahoo Finance.

“A respected industry leader, Andy joins Yahoo Finance after 29 years at Time Inc., where he most recently served as the editor of Fortune magazine. He brings a wealth of financial journalism and editing experience to the table. During his long tenure at Time Inc., Andy oversaw the relaunch and redesign of Fortune’s magazine and website. He has the perfect balance of experience and expertise to help take Yahoo Finance to the next level and amplify the stories behind the stocks.

“In his own words, ‘Yahoo Finance delivers a huge amount of salient and accurate news every minute of every day. I should know, I’ve been a daily consumer of Yahoo Finance almost since its inception. It’s so cool to go to work someplace you visit every single day!’  For more from Andy, please check out his personal Tumblr.

“Yahoo Finance provides up-to-the-minute business and investing news with insightful editorial perspectives. Together with the team, Andy will lead the expansion and evolution of Yahoo Finance’s original content and coverage. As online video consumption continues to grow, we will also increase our commitment and focus on Yahoo Finance video programming. To that end, Aaron Task,  who has been a terrific leader at Yahoo Finance over the past several years in both video and editorial, will now lead this growth and expansion effort in video.”

Read more here.