Eli Hoffmann, the vice president of content and editor in chief of Seeking Alpha, reports that the financial news website has reached 4 million registered users.
Hoffmann writes, “On the occasion of reaching 4 million registered users, I thought it would be interesting to share with readers some key data points about Seeking Alpha and our audience. Where appropriate, I have also shared brief thoughts about why these numbers matter to us.
- Registered users: 4,020,014 – creating a SA user account enables users to comment, to StockTalk, to like others’ comments, to create a portfolio, to receive alerts on their stocks, etc. It speaks to a level of commitment to, and engagement with, our community. Two-and-a-half years ago, on March 21, 2012, we reached 1 million registered users; since then we’ve been clocking them up.
- Average unique visitors per month: 7 million.
- Real-time subscribers: 2.4 million – real-time subscribers receive email and mobile alerts when news breaks and when analysis is published on their stocks. Our ability to deliver pinpoint single-stock news and analysis directly to users is why the quality of single-stock research and discussion on SA is unparalleled.
- Real-time subscriptions: 23.08 million – that’s almost 10 subscriptions per subscriber.
- Emails sent per month: 230 million – in October, at the peak of the most recent earnings season, we sent out 295 million emails to subscribers (we don’t spam).”
Read more here.
Chris RoushChris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.
