Seeking Alpha on track to pay bloggers $1.2 million

Financial news and earnings transcript site Seeking Alpha is on schedule to pay its bloggers $1.2 million in compensation this year, reports David Kaplan of PaidContent.org.

Kaplan writes, “While most of the site’s 4,000 contributors write their posts for free—in exchange for the promotional value to an audience of investors and analysts—it is looking to add to its current 550 “premium contributors” over the next few months.

“The site began paying its writers back in January, a year after Seeking Alpha raised a $7 million second round to build up its sales team.

“The idea behind paying bloggers was intended to encourage original posts that were not available for free anywhere else, Jackson told paidCcontent. In essence, while no financial services professional would likely to be able to quit their day job by blogging for Seeking Alpha, it does provide a nice little bonus for articles that might otherwise just be published in an investment newsletter.”

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