More than 100 Seeking Alpha Marketplace writers are currently generating about $3 million in annual revenue from their content and could double that by the end of the year, writes chief executive officer Eli Hoffman.
Hoffman writes, “Within a few months, payments to Marketplace authors will leapfrog our traditional author payments. By year end, we expect Marketplace authors will be earning more than $7M in ARR. And it looks like we will have our first ‘million dollar service’ within the year.
“That’s $7 million that will go to support high-quality equity research. Many SA authors invest intense amounts of time and energy in what they do, and it’s very rewarding to see them succeed like this.
“Why has Marketplace been so successful, where other paid services have struggled?
“There are a number of factors, but there’s one that stands out above the rest: It’s all about the authors and the communities they’ve built.
“Content does not ‘want to be free’ as the popular saying goes. People gladly pay for high-value content, especially when it helps them make money. But ‘high-value content’ is tricky to quantify. Instead of trying to figure it out ourselves, we crowdsourced the challenge. And, as has been our experience, SA authors have done a terrific job of figuring out what delivers real value that users will gladly pay for.”
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