Seeking Alpha hires Bloomberg’s Olesen as VP of news as part of new strategy

Market news website SeekingAlpha.com has hired Brad Olesen from Bloomberg News as its vice president of news.

He will manage, among other things, the Breaking News short-form news product, Seeking Alpha’s flagship newsletter Wall Street Breakfast, and Notable Calls, an exclusive idea-generation product for subscribers to Seeking Alpha Premium.

Olesen will also be tasked with improving the Seeking Alpha home page experience and improving the speed, breadth and comprehensiveness of its news coverage, said Eli Hoffman, editor in chief and chief operating officer.

Olesen led the equity markets team covering the Western Hemisphere at Bloomberg News. In that capacity, he wrote a daily market intelligence column that chronicled Wall Street sentiment and investment opportunities.

Olesen’s hiring, as well as the hiring of business journalist Aaron Task as vice president of contributor content, is part of a strategy at Seeking Alpha to expand its readership.

“Our NY operations are sales-centric,” said Hoffman. “It is important to have content leadership permeating the office, and doing so will lead to better collaboration between sales and content, and a better understanding of our product among sellers. Notwithstanding the current environment and what may prove to be an accelerated shift to remote working — something that Seeking Alpha has always embraced — having New York-based leaders gives us the option of building crack on-the-ground teams in the financial center.”