Second edition of Reuters magazine coming this week

Joe Pompeo of Capital New York reports that the second issue of Reuters magazine — the first was unveiled at Davos earlier this year — will come later this week and be called “The Leadership Issue.”

It has been prepared around a similar event here in the states: The Aspen Ideas Festival, which kicks off Wednesday and draws to a close on July 3.

Pompeo writes, “The print run, meanwhile, will be the same as issue No. 1: 10,000 copies, including several thousand that will be distributed at the festival itself; the rest will be mailed to Reuters clients.

“One notable departure from the first issue is that there is advertising this time around, including placements from Porsche, Prudential, Cisco, Sprint and U.S. Bank.

“But overall, the magazine is still essentially a value-add. Overseen by Jim Impoco, Reuters’ executive digital editor and a veteran of the glossy-journalism world, it burnishes the financial news-service’s consumer appeal while showcasing much of the high-profile talent it has recruited over the past few years.

“Contributors include Paul Ingrassia, Sir Harold Evans, Susan Glasser, Terril Yue Jones and Jack Shafer.

“When we spoke with Impoco back in January, he said Reuters was considering whether to expand the magazine into a regular offering or possibly even a monthly one. A Reuters spokeswoman said no decision had been made yet on that question.”

Read more here.