OLD Media Moves

Seattle Times to syndicate Xconomy content online

April 22, 2009

The Seattle Times will begin running content from the Xconomy service on its Web site, according to a story on the Xconomy site.

Luke Timmerman writes, “Under the new partnership, the Business/Technology section of Seattletimes.com is getting an automatic feed of the latest news and feature headlines from Xconomy Seattle. Our coverage of Northwest technology, life sciences, and alternative energy is appearing next to the Associated Press national business and technology headlines. And just as with an AP article, Times editors can pick certain Xconomy stories they consider of great interest to local readers — like our recent scoop on layoffs at Amgen — and move them into an even more prominent position on seattletimes.com.

“We see this deal as further validation of the consistent high-quality journalism we’ve been producing. Xconomy’s traffic has more than tripled in the past year as our network has expanded from Boston to Seattle and San Diego, with more than 170,000 unique visitors per month now coming to our sites. The Seattle Times, where I worked as a business reporter from 2000 to 2006, provides us with a partner with longstanding roots in the community, and a reputation for prize-winning journalism. It also had a broad audience of more than 2.2 million unique visitors a month in March, a 70 percent leap from the same month a year earlier, according to figures compiled by Nielsen Online. (The Times, like many media outlets, says its internal numbers from Omniture are much bigger, showing 5 million unique visitors a month and 50 million page views.)”

Read more here.

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