Categories: OLD Media Moves

Saving Conde Nast Portfolio

Marketwatch media columnist Jon Friedman writes Friday about how Conde Nast Portfolio, which recently announced it was cutting its issues per year from 12 to 10, can be saved.

Friedman writes, “Portfolio must produce — and soon — at least one killer story or cover design to show progress and take the pressure off its highly public woes. It needs to come up with a story with mammoth water-cooler appeal so everyone will start talking about ‘that great story in Portfolio,’ and not the layoffs or the start-up snafus or the dissension.

“Unfortunately, when I think of Portfolio, the piece that leaps to mind is what I regarded as a hatchet job about George Steinbrenner, the now-feeble New York Yankees owner who was virtually ambushed by one of Portfolio’s writers.

“The magazine has to work harder on concocting memorable, thematic covers. New York and Time magazines have been especially adept in recent years at publishing thought-provoking covers that remind me of some of the most evocative work of fabled magazine designer George Lois.”

Read more here.

Recent Posts

FT taps Foy to cover European banking

Financial Times reporter Simon Foy is now covering European banks. He has been covering accounting for the…

1 hour ago

Debtwire seeks a private credit reporter

Debtwire, the leading provider of global fixed income news, analysis and data for more than…

4 hours ago

BNN Bloomberg anchor Kanwar is departing

Amber Kanwar, an anchor for BNN Bloomberg in Canada, is departing at the end of…

5 hours ago

Moody’s promotes Kantrow to editor in chief

Moody's Ratings has promoted Yvette Kantrow to senior vice president and editor in chief. She has been…

5 hours ago

Politico reporter Fieseler departs

Politico reporter Clare Fieseler is leaving the news organization to take on some ocean reporting projects. She…

5 hours ago

WSJ’s Eisen to write book about the mortgage market

Wall Street Journal reporter Ben Eisen has signed a contract with Norton to write a book about…

7 hours ago