Marketwatch media columnist Jon Friedman writes Friday about how Conde Nast Portfolio, which recently announced it was cutting its issues per year from 12 to 10, can be saved.
“Unfortunately, when I think of Portfolio, the piece that leaps to mind is what I regarded as a hatchet job about George Steinbrenner, the now-feeble New York Yankees owner who was virtually ambushed by one of Portfolio’s writers.
“The magazine has to work harder on concocting memorable, thematic covers. New York and Time magazines have been especially adept in recent years at publishing thought-provoking covers that remind me of some of the most evocative work of fabled magazine designer George Lois.”
Read more here.
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