The San Francisco Chronicle will cut its stock and mutual fund listings beginning next week, according to a short story in Tuesday’s paper.
“Tuesday through Saturday, the Business section will feature a Market Report that summarizes activity across a number of indexes and includes information on interest rates and currencies. Sunday Business sections will include a chart tracking the performance of the market’s top 200 mutual funds. And on Mondays, readers will find a table charting the performance of The Chronicle 200, the paper’s unique index of the Bay Area’s largest publicly traded companies.
“Every day on The Chronicle’s Web site, at sfgate.com/business, readers can track a wide variety of market activities, including individual equities, industry sectors, bonds, currencies and mutual funds, with data updated every minute.”
Read more here.
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I'm curious if anyone in the past couple of years has done any comprehensive reader research to see how many people actually go to local-newspaper web sites to get this information once it's taken out of the print edition. AP did one a few years ago that found the number was statistically insignificant; if the printed newspaper didn't run them, they switched to Wsj.com, MSN, Yahoo, or a brokerage site at least 98 percent of the time. Nothing that has happened since then would give one a sense that has changed in our favor. It's probably bordering on delusional to even place this sort of reader notice (and certainly to BELIEVE it), at least in markets that aren't next door to Silicon Valley. Here's a vote for telling readers what's going on with a straight face. Our readers are smart enough to get it. Give 'em enough other reasons to read us and we won't feel the need to go through these contortions.