Media Moves

Sacramento readers upset about cut stock listings

February 11, 2007

The Sacramento Bee published a number of letters on Sunday from readers upset that the paper cut its stock listings last week. One of the best begins, “I think your new business section sucks!”

Sacramento BeeHere is the beginning of another: “It was with great dismay that I read today of the changes and deletions to the stock tables. This may come as a surprise to Bee Executive Editor Rick Rodriguez and to Bee Business Editor Cathie Anderson, but not everyone — nor, as I understand it — do even the majority of your readers rush to their computer daily to check their stock data.

“However, I do read my paper daily and the business section of The Sacramento Bee has always been head and shoulders better than a number of other papers I’ve read. While I do use my computer and consider myself to be more than somewhat computer literate, I do not spend my days or nights online.

“What thought are you giving to those of your readers who either have no computer or those who prefer not to have one more thing to chase down online? I am getting very weary of being told by TV or other sources to ‘go online to … ,’ as if everyone today has a computer or has the time to devote to online activity.”

Read more here. I am assuming that the published letters are a representative sample of what the paper has received in the past week.

Read the public editor’s column about the changes here. The paper made the change after printing the wrong stock information one day before Christmas and only received seven complaints.

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