Categories: OLD Media Moves

Rules for Fast Company’s success

Alan Webber, the founder of Fast Company magazine, writes about the lessons he learned from starting the business glossy.

Here are a few of them:

1. You have to believe in your own idea. I genuinely believed that Fast Company was ‘destined’ to happen–even though it took more than 3 years to go from business plan to launch.
2. You have to be open to others’ input on your idea. Just because it is your idea and it is ‘destined’ to happen doesn’t make it perfect from the inception. Write it down. Show it to others. They will see it differently. They will have good suggestions. They will have bad suggestions. Sometimes it’s hard to tell the difference. That’s part of the process!
3. The world does not need your idea. It’s important to remember that–people are getting along just fine without your idea. So learn to see the world through their eyes–explain how your idea solves their problem!
4. Who you are and what you’ve done are often the best arguments for your idea. Your track record counts as much as the merits of your idea.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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