Categories: OLD Media Moves

Richmond biz news site partners with Fredericksburg paper

Aaron Kremer, the editor and founder of RichmondBizSense.com, writes about the business news website’s new partnership with the daily newspaper in Fredericksburg, which is north of Richmond and is now putting out a daily business news e-mail.

Kremer writes, “The partnership is a loose one, but BizSense advertisers who want to reach a similar demographic in that market can place the ad through us. Likewise, Fredericksburg Business Insider advertisers can call that paper to get an ad on our site. Hopefully that leads to more advertising for both papers.

“There are a few other new things in the BizSense pipeline. We’ve added section-specific sponsorships for our weekly features, such as Monday Q&A and the HR roundup called The Herd. The new sponsorships put the advertiser’s logo in the section graphic along with a block advertisement in the middle of the section. We will be rolling out those new graphics in coming weeks but you can see one in today’s Q&A.

“And perhaps most exciting, we are launching a new email called Off the Clock, which will go out on Thursdays to our NewsFeed subscribers and give them a Top 5 list of recreational options for the weekend as well as leisure reading for the weekend. It will have links to the best leisure/lifestyle journalism from around the web. This is our first step outside pure business news, and we hope that local venues, event promoters and recreational businesses see the value in our audience and jump on as advertisers. Off the Clock might also allow us to sell to other advertisers who want just one day a week of exposure. Look for the first Off the Clock email to come out in June.”