OLD Media Moves

Reuters.com set to relaunch

December 4, 2009

Andrew Edgecliffe-Johnson of the Financial Times reports Friday that Thomson Reuters is preparing an overhaul of its Reuters news site.

Edgecliffe-Johnson writes, “The new Reuters.com could also pave the way for the news agency to follow other media owners from News Corp to Newsday in charging for some content rather than relying only on online advertising.

“‘I think eventually we will [charge],’ Alisa Bowen, head of consumer publishing for Thomson Reuters, told the FT. ‘This is designed to be an ad-supported property, but as we introduce a greater range of content we will be looking for a range of different business models.’

“The new site will highlight ‘dashboards’ of data from across the group’s legal, healthcare, tax and accounting and financial divisions. ‘Part of its role will be to be a funnel into premium terminal subscriptions,’ Ms Bowen said.

“It is also designed to balance breaking news with more analysis and opinion, following the completion this week of Reuters’ acquisition of Breakingviews, a financial commentary website.”

Read more here.

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