Penske Media Corp. has signed a wide-ranging syndication deal with Reuters that will make Variety its partner for entertainment news, the companies announced Thursday.
A story on Variety’s website states, “The pact will extend the reach of the publication’s breaking news, feature stories, columns, reviews, analysis, data and original video content to the news service’s broad array of clients around the world.
“‘This new alliance with Reuters is a hugely significant deal for Variety,’ said Variety editors-in-chief Claudia Eller, Andrew Wallenstein and Cynthia Littleton in a joint statement. ‘Over the past year and a half we have redoubled our efforts to produce bold, thought-provoking content, and this arrangement enables us to widely distribute our fast-breaking entertainment news and analysis to hungry outlets all over the globe.’
“Financial terms of the deal, which encompasses content drawn from both Variety’s magazine and website, were not disclosed.
“Reuters, which is expected to begin providing Variety content in August, previously partnered with multiple publications including TheWrap.com to provide entertainment news.”
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