Patel writes, “Only a fraction of the users still pay $2 for the service, with most preferring the free, ad-supported product, said Reuters TV managing director Isaac Showman. And as much as the change helped get Reuters TV content in front of more users, a number of other factors — including personalized ‘mid-form’ news broadcasts as well as more live content and documentary features — have also helped grow usage.
“Today, Reuters TV users are coming to the video service three times a week on average, the company said. On mobile devices, users are spending an average of 12 minutes per session, while on streaming TV devices like Apple TV and Roku, the average time spent is at 21 minutes per session.
“The biggest credit for this level of engagement goes to what Showman called ‘mid-form’ programming. These are personalized 5 to 30-minute news broadcasts that pull together different video clips based on factors like how much time the user has to watch video, their location, their viewing history and recommendations from Reuters editors.”
Read more here.
The Yale Program on Stakeholder Innovation and Management announced the appointment of Alan Murray, departing chief…
The Advocate is looking for a savvy reporter to cover the Baton Rouge business scene…
MLex, a LexisNexis company, is an independent news organization for breaking news and forward-looking analysis…
The Austin Business Journal seeks a staff writer to cover economic development in one of…
A Russian court on Saturday placed Sergei Mingazov, a journalist for the Russian edition of…
Justin Nielsen of Investor's Business Daily writes about the newspaper's 40th anniversary. Nielsen writes, "When the…