Patel writes, “Only a fraction of the users still pay $2 for the service, with most preferring the free, ad-supported product, said Reuters TV managing director Isaac Showman. And as much as the change helped get Reuters TV content in front of more users, a number of other factors — including personalized ‘mid-form’ news broadcasts as well as more live content and documentary features — have also helped grow usage.
“Today, Reuters TV users are coming to the video service three times a week on average, the company said. On mobile devices, users are spending an average of 12 minutes per session, while on streaming TV devices like Apple TV and Roku, the average time spent is at 21 minutes per session.
“The biggest credit for this level of engagement goes to what Showman called ‘mid-form’ programming. These are personalized 5 to 30-minute news broadcasts that pull together different video clips based on factors like how much time the user has to watch video, their location, their viewing history and recommendations from Reuters editors.”
Read more here.
Morgan Meaker, a senior writer for Wired covering Europe, is leaving the publication after three…
Nick Dunn, who is currently head of CNBC Events as senior vice president and managing…
Wall Street Journal editor in chief Emma Tucker sent out the following on Friday: Dear…
New York Times metro editor Nestor Ramos sent out the following on Friday: We are delighted to…
Rahat Kapur of Campaign looks at the evolution The Wall Street Journal. Kapur writes, "The transformation…
This position will be Hybrid in the office/market 3 days per week, and those days…