Categories: OLD Media Moves

Reuters TV has ads aimed at young professionals

Reuters TV, an app on your phone, has released four new promotional spots aimed at young professionals who want to stay informed, but the ads won’t air on traditional television, reports Sami Main of Adweek.

Main writes, “The ads hinge on convincing potential viewers to keep up with their more informed friends, the ones who know what they’re marching for. Each promo packs a different message that aims to inform millennials on why Reuters TV is the news delivery service for them.

“Titled ‘This Is News,’ ‘Take The Time,’ ‘Every Day,’ and ‘In The Know,’ the spots use fast-paced music, news clips and imagery of everyday people watching Reuters TV to show potential users how easily this service could fit into their life.

“‘We tried to avoid clichés that most news ads try to tell you,’ he said. ‘Most of them [media outlets] fight over who’s the truest with the most journalists. If you covered up the logo, you’d never know whose ad it was. We’re highlighting the distinctive voice that’s true to Reuters TV.’

“It also wants to make the case for a diverse and broad base of information as an organization that prides itself on giving viewers ‘news straight from the source.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.