Reuters plans to roll out a hybrid events model in 2021

Kayleigh Barber of Digiday writes about how Reuters plans to roll out a hybrid events model next year.

Barber writes, “In 2021, Reuters plans to roll out a hybrid events model, which will delve further into region-based networking without losing the benefits of virtual that the Reuters team has discovered over the past eight months.

“A hybrid events model is still one that many publishers are trying to flesh out, but it is attractive both from a revenue and engagement perspective — for sponsors, it offers the in-person networking that salespeople crave, but it also offers the KPIs of digital events that get into the nitty gritty data about attendees.

“Beyond that however, London said he sees hybrid events as way to ‘stitch together the networking and community building for attendees’ year-round.

“Professionals have business needs that extend beyond a moment of time, like at an annual conference, he said, so he wants the hybrid events model to connect the in-person conference with the information and programming that lives online, which can be accessed at any time.”