Reuters media reporter leaving for Billboard

Yinka Adegoke, a media business reporter for Reuters for the past six-and-a-half years, is leaving the news service to become deputy editor of Billboard.

In an email to friends, Adegoke wrote, “Thank you for your support and help throughout my time here. It’s been an unbelievable ride since I moved here to New York from London to join Reuters and that ride is now taking me to Billboard as deputy editor.”

Adegoke has worked as Reuters’ senior media correspondent in their New York office covering the media business, breaking major stories and writing in-depth financial analysis on the TV industry, music business, digital media and everything in between.

Before moving to New York he was an editor at New Media Age in London where he covered the early days of the digital media revolution. Adegoke started his career at Music Week in London and has written for publications including Music Business International, The Guardian and The Financial Times.

As Billboard’s deputy editor, Adegoke will be responsible for driving the publication’s business editorial coverage across all platforms, including Billboard magazine, their business site, Billboard.biz, and their industry-leading conferences.