Categories: OLD Media Moves

Reuters invests in blog syndication network

Business news wire service Reuters Group Plc has invested $7 million in an Austin, Texas-based blog syndication company that counts among its customers The Washington Post and the San Francisco Chronicle, according to a Reuters story.

Eric Auchard wrote, “Pluck operates the world’s biggest blog syndication network, called BlogBurst, which connects newspapers and other media sites to 2,800 selected blogs, helping traditional media supplement their journalism with blog viewpoints.

“Web logs, or blogs, have become a major source of commentary and reader feedback on the Internet. Traditional media have increasingly turned to blogs for insight and analysis.

“As a provider of syndicated text, pictures and video news, Reuters plans to offer Pluck’s BlogBurst blog syndication service to thousands of its media customers worldwide, the London-based company said.

“BlogBurst counts U.S. news outlets such as The Washington Post, the Gannett newspaper chain, the San Francisco Chronicle and the Austin American-Statesman as its customers. In Britain, it also links bloggers to the Guardian newspaper site and Reuters sites.”