Reuters had record 90 million video views on Twitter in January

Reuters reached a record high of over 90 million video views on Twitter in January, an 80% year-over-year increase in audience engagement across all Reuters accounts

Reuters also saw video completion rates double from the year prior on the platform in January.

Coverage of the Australian bushfires resonated, with one video of red skies on New Year’s Eve reaching 5.8 million views.

Other videos that contributed to exceptionally high views in January included footage of the pope defending himself from a woman in a Vatican City crowd and a look at the Mayan palace unearthed by archaeologists.

Reuters coverage at the World Economic Forum in Davos received a total of 1.2 million views across the @Reuters and @ReutersBiz Twitter handles.

The “Davos Today” morning show, a video of Swedish climate activist Thunberg meeting Britain’s Prince Charles and a video of the feud between Thunberg and President Trump contributed to the high viewership.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.