Reuters.com gets another overhaul

David Kaplan of PaidContent.org writes that Reuters.com is getting another revamp that reflects the changes being put in place by Stephen Adler and Chrystia Freeland, the head of the Reuters News unit and editor of Thomson Reuters Digital, respectively.

Kaplan writes, “In a memo to the staff attributed to Freeland and Keith McAllister, editor and publisher for Reuters’ Consumer Media, the duo says that just the homepage will sport the new look, as it will take a few weeks to move the other parts of the site from the old system. The most noticeable change is in use of colors—the bold, primary red background framing the ‘Reuters’ is gone, in place of a more sober black with gold touches.

“Still in all, it doesn’t seem that dramatic a change from what was there before. But it sounds like the point is a little less about the look than the arrangement of the content, which seems intended to showcase the numerous high profile hires and internal personnel moves Adler has made over the past few months, especially in the last few weeks. (As it turns out, a Reuters rep points out that the company doesn’t consider this to be a ‘major overhaul’ and that it is more simply an update of the current look, rather than a break with last redesign.)

“As Freeland writes: ‘The refresh is just the beginning of Steve’s pledge to develop a powerful consumer-facing digital presence for Reuters News.'”

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