OLD Media Moves

Reuters ad uses Bloomberg terminal

January 29, 2010

Matt Van Hoven of AgencySpy notes that a Reuters ad uses a picture of a Bloomberg terminal in the background.

Van Hoven writes, “‘When you can spot a trend in the market while it’s still a blip, you have knowledge to act,’ reads a print ad for Thompson Reuters, a news organization which counts as a competitor Bloomberg. An astute tipster noticed that the screen on the top right of the ad is actually displaying what appears to be Bloomberg content. Yeah, it’s pretty blurred, but the black, white and orange are — according to the tip — exactly like Bloomberg’s.

“Not only that, but apparently the four-screen set up is something the company is known for as well, so there’s that. You know how these things go — some designer is told to find an image and the client is too busy to really pay attention to the details. And then, WHAM! you’re promoting your biggest opponent without even realizing it. Then again, who’d even notice? Sorry for saying, tipster, you’re much too astute.”

Read more here.

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