Reuter is launching “Reuters Professional” aimed at decision makers

Reuters is launching “Reuters Professional,” a new business line that will include news, analysis and events for decision makers, reports Sara Fischer of Axios.

Fischer writes, “Much of Reuters’ revenue is focused on serving corporate clients through licensing news and data services. With this effort, Reuters will push to serve individual professionals more directly, which it believes brings significant financial opportunity.

“We think that the professionals market is a $36 billion industry,” says Josh London, who will head Reuters Professional.

“Driving the news: Reuters Professional will be a B2B and B2C play, aimed at reaching professionals across an array of digital platforms.

Reuters’ website, which the company plans to relaunch with new B2B focus areas early next year, will lean more heavily into providing industry-specific expertise across topics.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.