Reimagining technology reporting

Robert Israel of Content Standard interviewed Walt Mossberg of Re/code about how the technology news site is changing how tech stories are covered.

Here is an excerpt:

When you state on Re/codes’s website that you aim to ‘reimagine’ tech journalism, what specifically does that look like?

It looks like a deep staff of authoritative voices, writing medium- and long-form stories, analyses, and reviews, plus some fun things, with fewer commodity stories. It looks like covering beats that aren’t typical, like how the tech industry culture and the overall community interact and often clash—what we call the “culture beat.” It looks like trying the kind of deep series tech websites haven’t typically done, like our recent LA Stories series, which was a detailed look at a tech culture and industry center outside of Silicon Valley. And we’re just getting started.

Many are lamenting the decline (and demise) of newspapers and, consequently, their coverage of tech journalism. Does Re/code’s model seem more viable?

We have nothing against newspapers or their websites and apps. We point our readers to good stories from them. But we do feel that an Internet-native news organization like Re/code can be more nimble and flexible, more easily trying out new things and more easily abandoning things that don’t work.

Read more here.