Categories: OLD Media Moves

Refinery29 adding tech coverage

The Refinery29 website, known more for fashion and style coverage, has added technology coverage to its site, reports Nicole Levy of Capital New York.

Levy writes, “On the technology beat, Kelly Bourdet, health and wellness director, has added tech director to her title, and Christina Bonnington has been named technology editor. Bonnington most recently worked as a staff writer at Wired Digital covering Apple, robotics, wearable and mobile technology.

“As it continues to grow, Refinery29’s technology coverage will include trending news, product reviews and features about the culture of technology as it impacts women. (The site has recently published stories about redevelopment plans for Google’s headquarters and an app that makes it easier to return goods purchased online.)

“‘We know that millennial women use technology at the same rates as their male counterparts, but technology media—while changing—is still a largely male-dominated field,’ Barberich said. ‘Our expansion of this category will aim to level the playing field, bringing female readers a vital point of view on these topics that are often missing from the industry.’

“For now, technology stories will remain filed under the living vertical, but ‘there is a plan in place to move tech into the [navigation bar] later this year,’ Barberich said in an email to Capital.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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