Red Herring switches to digital publishing

Red Herring magazine, which has tracked the technology industry for the past decade, announced Tuesday that it would begin publishing its magazine in a digital format.

A release stated, “Powered by Olive ActiveMagazine, a web-based and easy-to-navigate solution that preserves the magazine’s original layout, viewing Red Herring on the web is now as compelling and easy as reading the magazine in print.

“The electronic edition is part of Red Herring’s strategy to expand reporting coverage and analysis to a broader circulation base. The company hopes to attract up to 500,000 digital subscribers globally over the next two years, and it already has readers from all over the world.

“‘As shown by the strong interest in Red Herring Europe 100, Red Herring North America 100 and Red Herring Asia 100– tens of thousands of entrepreneurs and companies are determined to make a difference in many (new) regions around the world. An electronic edition allows us to reach this increasingly global audience without increasing our print production and distribution costs,’ said Red Herring publisher Alex Vieux.”

Read the release here. As noted earlier on the ValleyWag blog, Red Herring has been having financial difficulties that resulted in an eviction notice from its California offices.Â