Categories: OLD Media Moves

Recode’s Swisher on the difficulty of the events business

Kara Swisher

Kara Swisher, cofounder of the tech news site Recode, talked with Aditi Sangal of Digiday about how the site makes money through events and is exploring other venues.

Here is an excerpt:

Events are difficult to grow
“Conferences are not a scale game. It’s like putting on a Broadway show. They can be very profitable, but our conferences are dependent on Walt [Mossberg], Peter Kafka and I. That’s a problem. But you can only do so many of those. It takes a while to make those. Scaling is hard, but it’s a nice little business.”

Pivoting to TV
“The way cable is set up is such a reductive screamfest. You learn nothing. I believe in substantive conversations. I was angry about the tech industry. I was very interested in the future of work. So I said, let’s talk to Google, Facebook and other people who are making the future. Let’s have town halls with real people. We don’t have to have solutions, but let’s talk. Because who is responsible? We’ll see if it works on TV.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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