Laura Hazard Owen of The Nieman Lab looks at the changes coming at tech news site Recode, including the hiring of a new engagement editor.
Owen writes, “Frommer has hired Recode’s first-ever engagement editor, Meghann Farnsworth, who was the managing director of distribution, operations, and engagement at the Center for Investigative Reporting. Her first day at Recode is Monday. ‘We think of our engagement editor as a really interesting hybrid role,’ Frommer said. ‘It’s partially being the public brand voice, partially being our head of data and analytics, and partially working on publishing into other formats — starting with social media, but also, potentially, any platform, from messaging apps to Snapchat.’
“So, she said, Recode needs to take the areas where it’s strong — analytical pieces, scoops, ‘access to a lot of high-level people’ — and figure out how those translate into engaging videos.”
Read more here.
