Kelsey Keith writes about the revamped real estate site Curbed.
Keith writes, “In redesigning Curbed to support the kind of stories we aim to tell, the first priority was to retain our DNA in designing a new logomark. (The parallel is, we think, pretty obvious.) The new logo variations—which work on a variety of backgrounds and scales—pay respect to Curbed’s legacy, while also firming up the idea of Curbed as a network of connected places, not disjointed local sites. As for the color palette, we needed something that fits for both an individual residence and an entire city. A mossy slate (sophisticated, intimate) plays well with what I like to call safety orange, which would feel right at home on a city street.
“A not-insignificant part of the launch is a move to Vox Media’s proprietary publishing platform, Chorus, which makes it far easier for our audience to get more of what you crave, via responsive image galleries with big, beautiful photos; interactive maps that work equally well on mobile; data-rich graphics; multi-chapter features, and embedded video.
“Our mission at Curbed is to tell great stories, delivered with all the context you need to know about homes, neighborhoods, and cities—while serving up a constant source of inspiration.”
Read more here.
