Amy Chozick of The New York Times writes about the new magazine from Bloomberg LP called Bloomberg Pursuits.
“‘Our readers spend a lot of time in the electronic world, but when it comes to lifestyle, it’s wonderful to sit back and read stories in a way only magazines can convey,’ said Michael Dukmejian, publisher of Bloomberg Markets and Bloomberg Pursuits.
“Bloomberg Markets and Pursuits have their own staff but will share resources with the wider company. (It’s separate from Businessweek, Bloomberg’s weekly magazine sold on newsstands and through traditional subscriptions.)
“Mr. Dukmejian said that Pursuits had its readers in mind and that he wasn’t worried that the conspicuous consumption celebrated in the magazine might seem tone-deaf.”
Read more here.
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